Within 3 miles of Vittoria Pizza, there are 10 pizzeria/Italian restaurants.  Eight are national chains/franchises.  Vittoria Pizza is one of the two independent pizzerias.  Competition is fierce and independent pizzerias like Vittoria are underdogs for sure!  But we have to try to survive.  What else can we do?  Just roll over and die?  No way!  That is not who we are. 

The stakes are high.  But we have to carve out a niche, bringing unique flavors, offerings and a personal touch to the dining experience. Quality, service and community is our focus.

Quality Ingredients

One of our defining characteristics is our commitment to quality ingredients. While national chains often prioritize cost-cutting measures and as a result select lower cost items, we source our ingredients from regional suppliers that specialize in Italian food. This focus on quality not only enhances the flavor but also resonates with consumers looking for more wholesome foods. Whether it’s hand-tossed dough made from scratch, artisanal cheeses, or high quality sauces, we offer a taste that stands apart from the mass-produced offerings of national chains.

Unique Offerings 

We have the freedom to innovate with our offerings and menu. Unlike national chains that rely on a standardized menu, we can create unique flavor profiles that reflect your tastes and preferences.  Take the "simple" pizza, for example. Ever try getting jalapeno, pineapple toppings on half a pizza and sausage and fresh mushroom on the other half at a national chain?  You can't.  And don't even ask for a MEGA pizza at a chain store.  They don't offer it!  You order it, we make it....however you like it. The chains just can't follow us.

Building Community Connections

One advantage we have is the connection to the community. We've been in business in the same location for 40 years.  We love and thrive on the relationships with our customers. Our staff, Rafa, Roz, Chella, and Gloria have over 100 years of experience combined serving Vittoria customers. Kids who ate here grow up to be parents and bring their children to Vittoria.  These connections foster a warm and welcoming atmosphere that can be difficult for chains to replicate.

Personalized Service and Experience

At Vittoria Pizza, customers enjoy a level of personalized service that national chains cannot provide. From the moment you walk in, the staff greet you warmly and with a smile. This attention to detail extends to the food as well, with our pizzas and pasta dishes having customization options. This personal touch recognizes you as you and only you.  Someone the chains sees often as a number.

Join, Help, Unchain Vittoria Pizza

Italian food is a crowded market. Chains have big money.  We have heart.  We want to capture the memories of pizza lovers everywhere for real Italian food. Support us to preserve the rich tapestry of culinary diversity in Alhambra. The next time you’re craving pizza, consider opting for that charming local pizzeria on the corner of Valley and Fremont in Alhambra.